JAMM - Journalism/Mass Media

Patricia Hart, Director, School of Journalism and Mass Media (347 Admin. Bldg. 83844-3178; phone 208/885-6458).

Note:  See School of Journalism and Mass Media requirements for eligibility requirements for registration in upper-division courses.

Prerequisite: JAMM 100 and JAMM 121 must be completed with a grade of C or better before enrolling in any other Journalism and Mass Media courses.

JAMM 100 Media and Society

Jamm 100 Media and Society (3 cr)

Overview of mass communication: history and structure of media organizations; the political, economic and social context of media; legal and ethical considerations; media literacy; cultural approaches to mass communication research.

JAMM 121 Media Writing

Jamm 121 Media Writing (3 cr)

Basic principles of writing for print, broadcast and online media; skills in identifying and evaluating credible information. Two 2-hr lec-labs a wk. Recommended Preparation: Ability to type.

Prereq: Engl 102 with a grade of C or better and JAMM 100 with a grade of C or better

Coreq: JAMM 122

JAMM 122 Multimedia Storytelling

JAMM 122 Multimedia Storytelling (1 cr)

Basic principles of photographic and video/audio storytelling techniques emphasizing practical application for mass media. Students in JAMM 121 must also register for JAMM 122 the same semester.

Prereq: Engl 102 with a grade of 'C' or better and JAMM 100 with a grade of 'C' or better

Coreq: JAMM 121

JAMM 200 Seminar

JAMM 203 Workshop

JAMM 204 Special Topics

JAMM 225 Reporting I

JAMM 225 Reporting I (3 cr)

Writing news for print, broadcast and online media. Introduction to newsroom structures and processes, news judgment and decision making. Two 2-hr lectures/labs a wk.

Prereq:JAMM 100, JAMM 121 and JAMM 122 with grades of 'C' or better

JAMM 231 Introduction to Screenwriting

JAMM 231 Introduction to Screenwriting (3 cr)

See ENGL 231.

JAMM 252 Introduction to Integrated Media Campaigns

JAMM 252 Introduction to Integrated Media Campaigns (3 cr)

Overview of issues and methods used by public relations and advertising. Requires that participants engage with their peers to discuss readings, theoretical perspectives, obstacles, history, and current events in integrated marketing communication.

Prereq: JAMM 100, JAMM 121 and JAMM 122 with grades of 'C' or better

JAMM 265 Principles of Advertising

JAMM 265 Principles of Advertising (3 cr)

Overview of the role of advertising in American society. Explores the socioeconomic growth and impact of advertising on U.S. consumer culture. Writing assignments include critiques of advertisements and analyses of their intended effects.

Prereq:JAMM 100, JAMM 121 and JAMM 122 with grades of 'C' or better

JAMM 267 Introduction to Media Design

JAMM 267 Introduction to Media Design (3 cr)

Foundational principles and theories of visual communication; use of graphics to communicate information and support persuasive appeals; hands-on learning using industry standard graphic applications.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of ‘C’ or better

JAMM 275 Introduction to Broadcasting and Digital Media Production

JAMM 275 Introduction to Broadcasting and Digital Media Production (4 cr)

Principles of digital audio and video production and writing; concentration on skills such as writing, producing, directing, sound recording and mixing, lighting, camera work, and editing for narrative and non-narrative storytelling. Work with digital and high-definition equipment for field and studio production. Hands-on experience, criticism and revision are emphasized. Two 75-minute lectures and one 2-hr lab per week.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of C or better, or Engl 230 with a grade of C or better, or Permission

JAMM 299 Directed Study

Jamm 299 Directed Study (cr arr)

JAMM 322 Broadcast News

Jamm 322 Broadcast News (3 cr)

News reporting for radio, television and the Internet, emphasizing writing, editing, producing, and on- air performance skills; analysis of broadcast news practices. Recommended preparation: JAMM 275.

Prereq:Jamm 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and JAMM 225 or JAMM 275; or Permission

JAMM 323 Broadcast Sports Reporting

JAMM 323 Broadcast Sports Reporting (3 cr, max 6) 

Sports reporting for television, radio and the Internet; emphasizes writing, editing, producing, camera work and on-air performance skills. Focus on interviews, team coverage, game highlights. Recommended Preparation: JAMM 322. (Fall only) 

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and JAMM 225 and JAMM 275; or Permission

JAMM 324 News Editing and Production

JAMM 324 News Editing and Production (3 cr) 

News selection, evaluation, editing, display, pagination and design for print and online media. Two 2-hr lectures/labs a wk. (Spring only) 

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and JAMM 225 or Permission

JAMM 325 Publications Editing

Jamm 325 Publications Editing (3 cr) 

Introduction to the development, management, editing, design and distribution of print and web publications; focuses on periodicals, such as magazines and student-originated projects. 

Prereq:JAMM 100, JAMM 121 and JAMM 122 with grades of 'C' or better

JAMM 326 Design for the Media

JAMM 326 Design for the Media (3 cr)

Principles and applications of design tailored to the media professions. Students learn design principles, software programs and critical thinking applicable to the creation of visual content intended for targeted audiences. (Advertising majors should take the required courses JAMM 267 and JAMM 468 instead of JAMM 326, and will not receive additional JAMM elective credit for JAMM 326 if JAMM 267 and JAMM 468 are counting toward their degree.)

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

JAMM 327 Reporting II

JAMM 327 Reporting II (3 cr)

Interviewing, database research, access to public records and meetings, and development of in-depth news story structure. Includes coverage of government, politics and other public issues. Recommended Preparation: PolS 275.

Prereq:JAMM 100, JAMM 121 and JAMM 122 with grades of 'C' or better; and JAMM 225 or Permission

JAMM 328 Science Writing

JAMM 328 Science Writing (3 cr)

See Engl 318.

JAMM 339 Crime and the Media

JAMM 339 Crime and the Media (3 cr)

See Soc 339.

JAMM 340 Cultural Diversity and the Media

Jamm 340 Cultural Diversity and the Media (3 cr)

Gen Ed: American Diversity 

An examination of media studies scholarship related to aging, class, disabilities, gender, race and sexual orientation. 

Prereq:JAMM 100, JAMM 121 and JAMM 122 with grades of 'C' or better

JAMM 341 Mass Media Ethics

JAMM 341 Mass Media Ethics (3 cr) 

A critical examination of ethical issues confronting journalists and other media practitioners. Includes moral analysis, argument and decision-making by media organizations. Case studies drawn from journalism, broadcasting, advertising, public relations and digital media. 

Prereq:JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better, and Junior Standing, and a Major in the School of Journalism and Mass Media

JAMM 350 Public Relations Writing and Production

JAMM 350 Public Relations Writing and Production (3 cr)

Public relations writing, publication and design processes for print, broadcast and online media. Two 2-hr lectures/labs a wk. Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and JAMM 225 and JAMM 252

JAMM 352 Event Planning and Management

JAMM 352 Event Planning and Management (2 cr)

Examination of types and structures of organizations that produce events, with an emphasis on the management of events, including funding, staffing and promotion. Students complete an original management plan for execution.

Prereq: Permission

JAMM 361 Advertising Creativity

Jamm 361 Advertising Creativity (3 cr)

Advertising creative process in print, broadcast and online media, including copywriting and production processes and techniques. Recommended preparation: Art 110. Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and JAMM 265

JAMM 364 Advertising Media Planning

Jamm 364 Advertising Media Planning (3 cr)

Advertising media planning for broadcast, print and online media; includes interpretation of ratings and market data, media strategies and concepts, and specific buying process in each advertising medium.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and JAMM 265

JAMM 365 Social Media

JAMM 365 Social Media (3 cr)

History, theory, technology, audience impact and strategic uses of social media for advertising, marketing, public relations and journalism purposes. Students critically examine social media uses and employ current technologies to complete hands-on assignments and develop client-based social media strategies.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

Journalism/Mass Media 367 Social Media Management and Analytics

JAMM 367 Social Media Management and Analytics (3 cr)

How to analyze and understand the metric effect social media has on consumer behavior, campaign effectiveness and the return on investment (ROI) of social media in a media plan.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of ‘C’ or better, and JAMM 265

JAMM 370 Digital Audio Production

Jamm 370 Digital Audio Production (3 cr)

Audio production principles and techniques, with an emphasis on sound design, writing and announcing skills; digital technologies for radio, television, internet, and music recording.

Prereq:JAMM 100 with a grade of 'C' or better and JAMM 121 with a grade of 'C' or better

JAMM 374 Digital Media Field Production

JAMM 374 Digital Media Field Production (3 cr)

Single-camera field production techniques and aesthetics. Students will write, produce, direct and revise video projects. Includes pre-production planning, aesthetics and post-production realizations.

Prereq: JAMM 275

JAMM 375 Broadcast Television and Studio Program Production

JAMM 375 Broadcast Television and Studio Program Production (3 cr)

Development and breakdown of broadcast television and series proposals. Live studio production of news and television magazine formatted programming aired on cable channel UITV- 8. Studio/field production, writing, producing, directing, and editing of story feature packages primarily on digital based equipment. Perform all aspects of studio operation and techniques.

Prereq: JAMM 100 with a grade of 'C' or better and JAMM 121 with a grade of 'C' or better; and JAMM 275

JAMM 378 American Television Genres

Jamm 378 American Television Genres (3 cr)

Historic development of dominant television genres, discussion of characteristics unique to each genre; examination of the cultural context of television programming.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better, or ENGL 230 with a grade of 'C' or better.

JAMM 379 Hollywood Portrayals of Journalists

JAMM 379 Hollywood Portrayals of Journalists (3 cr)

Addresses the evolving relationship between the American people and their media. It examines the conflicting images of journalists in movies and television and discusses the influence of these images on the American public's perception of news gatherers in the 20th and 21st centuries.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better, or ENGL 230 with a grade of 'C' or better.

JAMM 400 Seminar

Jamm 400 (s) Seminar (cr arr)

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

JAMM 403 Workshop

Jamm 403 (s) Workshop (cr arr)

May be graded P/F.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and Permission

JAMM 404 Special Topics

Jamm 404 (s) Special Topics (cr arr)

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

JAMM 405 Professional Development for Secondary Teachers

JAMM 405 Professional Development for Secondary Teachers (1-3 cr)

Exposure to current developments in mass media, including technology, law and ethics; supervised experience in writing, editing, publication design, video production and Internet publication; work with high school, college students and professional journalists in a workshop setting. (Summer only)

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

JAMM 418 Teaching High School Journalism

JAMM 418 Teaching High School Journalism (3 cr)

Principles and best practices for teaching high school journalism. Covers evolution of high school journalism, the coaching method, program management, ethics, legal issues and cultural diversity.

Prereq: Permission

JAMM 422 Advanced Broadcast News

Jamm 422 Advanced Broadcast News (3 cr)

Advanced news reporting for radio, television and the Internet, emphasizing writing, editing, producing, and on- air performance skills; analysis of broadcast news judgments and decision making.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and JAMM 322

JAMM 425 Feature Article Writing

JAMM 425 Feature Article Writing (3 cr)

Strategies and approaches for writing and producing human-interest stories for print and online media; introduction to a variety of feature-writing styles, including columns, reviews, and arts and culture coverage. Topics vary.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and JAMM 225 or Permission

JAMM 426 Narrative Journalism

JAMM 426 Narrative Journalism (3 cr)

An examination of the roots and development of American narrative journalism, with an emphasis on contemporary examples and their location in a digital world. Includes critical analysis of narrative structure, sourcing, audio/visual storytelling techniques and audience reception.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and Junior standing or above

JAMM 428 Environmental Journalism

JAMM 428 Environmental Journalism (3 cr)

Reporting on natural resources issues and the environment. Recommended Preparation: JAMM 225.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

JAMM 440 Critical Issues in Mass Media

JAMM 440 Critical Issues in Mass Media (3 cr)

Examination of critical approaches to mass media, including interdisciplinary interpretations of media forms and content. Addresses how new media technologies are changing how media users acquire, distribute and use information. Analyzes media impact on American culture from a variety of critical perspectives.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

JAMM 443 Media Management and Economics

Jamm 443 Media Management and Economics (3 cr)

Management principles as they apply to mass media; emphasis on personnel management, budgeting, programming, sales, marketing and promotion, legal constraints, new technologies, and strategic planning; study of media ownership.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

JAMM 444 Mass Media and Public Opinion

Jamm 444 Mass Media and Public Opinion (3 cr)

Role of media in the formation of public opinion; overview of survey methodology and interpretation.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

JAMM 445 History of Mass Media

JAMM 445 History of Mass Media (3 cr)

Gen Ed: American Diversity

Develops core historical understanding of significant social, political, economic, and technological developments in the mass media. Focuses primarily on developments and trends in the United States between 1900 and the present. Topics include the media as independent witnesses to human events, the role of audiences, contributions made by underrepresented groups and the importance of a free press to democracy.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better, or ENGL 230 with a grade of 'C' or better.

JAMM 448 Law of Mass Media

JAMM 448 Law of Mass Media (3 cr)

Gen Ed: Senior Experience

An examination of the legal framework governing the gathering, preparation, and dissemination of information, advertising and entertainment in the United States and globally. Topics include First Amendment, defamation, invasion of privacy, intellectual property, copyright, access to governmental proceedings and records, and regulation of broadcasting, satellite, and cable television.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and Senior standing and a major in the School of Journalism and Mass Media

JAMM 452 Public Relations Campaign Design

JAMM 452 Public Relations Campaign Design (3 cr)

Examination of public relations programs; practice in developing and executing campaigns with emphasis on problem/issue identification, design of campaign elements, presentations skills and equipment.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and JAMM 350

JAMM 456 Nonprofit Fundraising

JAMM 456 Nonprofit Fundraising (3 cr)

See Comm 456.

JAMM 458 Public Relations Research and Case Studies

JAMM 458 Public Relations Research and Case Studies (3 cr)

Basic research techniques used by the public relations practitioners, including philosophy and ethics of research, content analysis, focus groups and surveys. Analysis of public relations case studies and reasons for their success or failure.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and JAMM 252

JAMM 462 Creative Thinking for Mass Media

JAMM 462 Creative Thinking for Mass Media (3 cr)

This course is designed to help students develop and apply a variety of conceptual and creative skills to mass media challenges; it provides techniques to develop, evaluate and implement strategies to define and resolve existing or emerging problems in a rapidly changing media environment.

Prereq: JAMM 100 with a grade of 'C' or better and JAMM 121 with a grade of 'C' or better; and Permission

JAMM 465 Political Advertising

JAMM 465 Political Advertising (3 cr)

Using presidential and congressional campaigns as the foundation, this course will examine how political organizations and politicians use marketing, advertising and public relations principles, strategies and media and tactics to reinforce, change or justify public perceptions to gain public support, votes, money or credibility. Recommended preparation: JAMM 265.

Prereq: JAMM 100 with a grade of 'C' or better and JAMM 121 with a grade of 'C' or better

JAMM 466 Media Campaign Strategy

JAMM 466 Media Campaign Strategy (3 cr)

Advanced strategies in creative approaches and media usage for Public Relations and Advertising; focuses on the development of a complete campaign for a client.

Prereq: JAMM 350 or JAMM 364

JAMM 468 Advanced Media Design

JAMM 468 Advanced Media Design (3 cr)

Advanced principles and theories of visual communication across multiple channels; working in creative teams; presenting original concepts, copywriting, design and layout; emphasis on finished portfolios.

Prereq: JAMM 265

JAMM 469 Advertising Competition Team

JAMM 469 Advertising Competition Team (3 cr, max 6)

This course provides students with an opportunity to participate in the annual National Student Advertising Competition (NSAC) sponsored by the American Advertising Federation, as well as other student competitions in advertising or integrated marketing communication.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and Junior/Senior standing and Permission

JAMM 471 Foundations of Screenwriting

JAMM 471 Foundations of Screenwriting (3 cr)

See The J441/J541.

JAMM 472 Photojournalism

JAMM 472 Photojournalism (1 cr)

In a workshop environment, students learn techniques for creating documentary still images and gain experience shooting and editing digitally. Criticism, revision, troubleshooting and journalistic ethics are emphasized.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and Instructor Permission

JAMM 473 Lighting for Digital Media Production

JAMM 473 Lighting for Digital Media Production (1 cr)

In a workshop environment, students learn various lighting styles and techniques through hands-on experience, practical application and analysis. Students will create digital media images with natural and artificial light sources. Criticism, revision, problem solving and troubleshooting are emphasized.

Prereq: JAMM 275 and Instructor Permission

JAMM 474 Video Editing

JAMM 474 Video Editing (1 cr)

Exploration of post-production processes, roles, aesthetics, and techniques. Students learn to effectively manipulate video and audio into creative and cohesive works.

Prereq: JAMM 275 and Instructor Permission

JAMM 475 Advanced Digital Media Production

JAMM 475 Advanced Digital Media Production (3 cr)

Advanced production and content development for short narrative cinema. Emphasis on story development and pre-production planning. Projects will screen publicly at the annual student digital media festival.

Prereq: Either JAMM 275 and JAMM 374; or JAMM 275 and JAMM 375; or Permission

JAMM 475 Advanced Digital Media Production

JAMM 476 Advanced Digital Media Production II (3 cr)

Continues advanced production and content development for short narrative cinema. Emphasis on schedule adherence and aesthetic realization. Projects will screen publicly at the annual student digital media festival.

Prereq: JAMM 475

JAMM 477 Documentary Film

JAMM 477 Documentary Film (3 cr)

Same as Engl 477. An examination of the historical development of nonfiction film and television. Study of documentary style and form, a consideration of social issues raised by documentary and a survey of significant practitioners and theorists of documentary film and television. Recommended preparation: Engl 230.

Prereq:Engl 102 and sophomore standing

JAMM 478 Broadcast/Cable/Web Programming

Jamm 478 Broadcast/Cable/Web Programming (3 cr)

Program development, theory, and scheduling, with emphasis on the regulations and strategies involved in radio, television, cable, and web programming at both the national and local levels.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

JAMM 490 Global Media

JAMM 490 Global Media (3 cr)

Gen Ed: International

Technologies and concepts of international media; models of international content flow; cross-cultural mass media.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better

JAMM 497 Practicum in Teaching

JAMM 497 Practicum in Teaching (1-3 cr, max 3)

Supervised experience in assisting in teaching of JAMM courses.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and Upper-class standing and Permission

JAMM 498 Internship

JAMM 498 (s) Internship (0-3 cr, max 6)

Supervised experience in professional media outlet, non-profit organization, government agency, or educational institution. Graded P/F.

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better; and Junior Standing; and JAMM 225, JAMM 252, JAMM 265, or JAMM 275; or Permission of Instructor

JAMM 499 Directed Study

Jamm 499 (s) Directed Study (cr arr., max 6)

Prereq: JAMM 100, JAMM 121, and JAMM 122 with grades of 'C' or better